Privacy policy

PRIVACY STATEMENT

Last updated: September 1, 2026

ARTICLE 1 - PERSONAL INFORMATION COLLECTED

When you make a purchase from our store, as part of the buying and selling process, we collect the personal information you provide to us, such as your name, address, email address, telephone number, and any information required to process your order.

When you browse our store, we may also automatically receive certain technical information, including your device’s Internet Protocol address (IP address), browser and device type, operating system, as well as certain information regarding your browsing activity and interactions with our website.

Email marketing (if applicable): With your consent, we may send you emails regarding our store, products, services, promotions, and other updates.

Cookies and Similar Technologies

Our website uses cookies and other similar technologies to ensure its proper operation, remember certain preferences, analyze its use and, where your consent is required, measure the effectiveness of our advertising activities.

Some cookies are necessary for the operation of the website and our online store. Other cookies, particularly those used for preferences, personalization, analytics, or marketing purposes, are used according to the consent choices you make.

HN Analytics — Personalization and Profiling

We use HN Analytics, an internally developed personalization system, to adapt certain parts of our website and organize our product catalogue according to the apparent interests of each visitor. HN Analytics constitutes a profiling technology because it uses browsing activity to evaluate apparent preferences, interests, and behaviours. It is disabled by default and is activated only when the visitor consents to the preferences and personalization category through our consent management tool.

When activated, HN Analytics may process a randomly generated pseudonymous visitor identifier, the product pages and categories viewed, interactions with personalized sections, the page URL, the date and time of each interaction, and interest scores inferred from browsing activity. These interests may relate to gaming, professional equipment, computer components, Apple products, printing products, accessories, or other product categories available in our store. This information is used to adapt certain headings, descriptions, and visual content, prioritize products that appear more relevant, provide recommendations, measure the effectiveness of personalized experiences, and improve the organization and usability of our online store.

HN Analytics does not store the complete behavioural profile in a browser cookie. The browser stores only the hn_consent_personalization cookie, which records whether personalization was accepted or refused, and the hn_visitor_id cookie, which contains a randomly generated pseudonymous identifier and is created only after consent is provided. These cookies may remain on the device for up to 365 days unless they are deleted earlier or consent is withdrawn. The behavioural profile and associated events remain stored on our server and are linked to the pseudonymous identifier. HN Analytics is designed not to use a visitor’s name, email address, telephone number, payment information, or order details to create this browsing profile.

Personalization does not change product prices, availability, contractual conditions, or access to our services, and it does not make decisions that produce legal or similarly significant effects. Visitors who refuse personalization may continue browsing the website, viewing the complete catalogue, and making purchases normally; the website will simply remain in its standard Shopify configuration.

Consent may be withdrawn at any time through our consent management tool. When personalization is refused or withdrawn, HN Analytics is immediately deactivated, the pseudonymous visitor cookie is deleted, the consent cookie records the refusal, and a deletion request is sent to our backend to remove the behavioural profile and events associated with that identifier. Certain information may nevertheless be retained where required by law, for security purposes, or in temporary backups until their regular deletion cycle is completed. HN Analytics operates through our technical infrastructure and the providers necessary to host, secure, or transmit the information, which is retained only for as long as reasonably necessary for the purposes described above or as otherwise required or permitted by law.

Microsoft Clarity

We use Microsoft Clarity to better understand how visitors interact with our website and to improve the user experience.

Microsoft Clarity allows us, among other things, to analyze certain interactions with our website pages, such as clicks, scrolling, and navigation, as well as to generate heatmaps and session recordings.

As part of its operation, Microsoft Clarity may process certain technical information as well as data relating to browsing activity and interactions with our website.

Cookies used may include:

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Information processed through Microsoft Clarity is subject to Microsoft’s privacy practices.

Microsoft Privacy Statement:
https://privacy.microsoft.com/en-ca/privacystatement

Google Analytics

We use Google Analytics to measure and analyze the use of our website.

This tool may collect information regarding pages viewed, interactions with our website, browsing sessions, and certain technical characteristics of the device and browser used.

Cookies used may include:

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Google Privacy Policy:
https://policies.google.com/privacy

Google Ads

We use Google Ads to measure the effectiveness of certain advertising campaigns and the conversions associated with them.

Cookie used may include:

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Google Privacy Policy:
https://policies.google.com/privacy

Meta Pixel

We use the Meta Pixel to measure certain interactions and conversions associated with our advertising activities on Meta platforms, including Facebook and Instagram.

Where you provide your consent, the information collected may be used, among other purposes, to measure the effectiveness of our advertising campaigns.

Cookie used may include:

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Meta Privacy Policy:
https://www.facebook.com/privacy/policy/

Shopify

Our online store is hosted on Shopify. Shopify uses cookies and similar technologies to operate the store and, depending on the features used and your preferences, for analytics and marketing purposes.

Cookies used may include:

Store functionality and preferences:

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cart_currency
localization

Analytics:

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Marketing:

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The list of cookies may change depending on modifications made to our website, the features used, or the services provided by our service providers.

Shopify Privacy Policy:
https://www.shopify.com/ca/legal/privacy

ARTICLE 2 - CONSENT

How do you obtain my consent?

When you provide us with your personal information to complete a transaction, place an order, arrange for delivery, or return a purchase, we use this information for the purposes necessary to complete the transaction or provide the requested service.

Where your consent is required for another use of your personal information, including for marketing purposes or the use of certain non-essential cookies and technologies, we will ask for your consent or provide you with the opportunity to refuse.

When visiting our website, you may accept or refuse the categories of non-essential cookies presented through our consent management tool.

The HN Analytics personalization and profiling functions remain inactive unless you consent to the preferences and personalization category. Refusing this category does not prevent you from accessing the website, viewing the complete catalogue, or making a purchase.

How can I withdraw my consent?

After providing your consent, you may change your mind and withdraw it where permitted by law.

You may change your preferences regarding non-essential cookies using the preference management tool available on our website.

If you withdraw or refuse personalization consent, HN Analytics will stop collecting new behavioural events and will initiate the deletion of the pseudonymous profile and events associated with the HN visitor identifier.

For any other request regarding your consent or personal information, you may contact us at:

Email: central@microtecinformatique.com

Address:
Microtec Informatique
2085 Saint-Joseph Blvd.
Drummondville, Quebec J2B 1R6
Canada

ARTICLE 3 - DISCLOSURE

We do not sell or rent your personal information.

However, we may disclose certain personal information to service providers where necessary to operate our website and online store or to provide our services.

These service providers may include e-commerce, hosting, payment processing, analytics, advertising, delivery, information security, and other technology service providers.

We may also disclose your personal information where required or permitted by law, where necessary to provide a service you have requested, where you have provided your consent, or to protect our rights, systems, users, or business.

ARTICLE 4 - DATA AND PAYMENT

We take reasonable measures to protect the personal information we hold against loss, theft, unauthorized access, disclosure, modification, or destruction.

Payment

Payments made through our store may be processed by Shopify or by payment service providers available through our online store.

Payment service providers may collect and process the information required to complete your transaction in accordance with their own privacy policies and security obligations.

Payment data is protected in accordance with applicable security standards, including the PCI-DSS requirements where applicable.

The PCI-DSS standard is managed by the PCI Security Standards Council and is intended to promote the secure processing of payment card data.

We recommend reviewing the privacy policies of the relevant payment service providers to understand how they process your information.

ARTICLE 5 - SERVICES PROVIDED BY THIRD PARTIES

In general, the third-party providers we use should collect, use, and disclose your information only to the extent necessary to provide the services they perform for us and in accordance with their applicable obligations.

Certain third-party service providers, including e-commerce providers, analytics and advertising services, and payment processors, have their own privacy policies regarding the information they process.

We recommend reviewing their privacy policies to understand how your personal information may be processed.

Our technology service providers include Shopify, Microsoft, Google, and Meta for the services described in this Privacy Statement. HN Analytics is an internally developed system that may rely on technical providers involved in hosting, securing, or transmitting information.

Some providers may be located or operate infrastructure in a jurisdiction different from yours or ours. As a result, certain information may be processed or stored outside Quebec or Canada and may be subject to the laws applicable in the relevant jurisdictions.

When personal information is disclosed or processed outside Quebec, we take the measures required to assess and manage such disclosures in accordance with applicable requirements.

External Links

You may leave our website by clicking certain links available on our website.

We are not responsible for the privacy practices of other websites, and we recommend reviewing their privacy policies before providing them with personal information.

ARTICLE 6 - SECURITY

To protect your personal information, we take reasonable precautions and implement administrative, technical, and physical security measures appropriate to the nature of the information concerned.

These measures are intended to protect your information against loss, theft, misuse, unauthorized access, disclosure, modification, or destruction.

Sensitive transactions and communications are protected using appropriate security mechanisms. Providers that process payment card data are also subject to applicable security requirements, such as the PCI-DSS standard.

However, no method of transmission over the Internet or electronic storage system can guarantee absolute security.

ARTICLE 7 - AGE OF CONSENT

By using this website, you represent that you are at least the age required under applicable laws to complete the transactions you conduct on our website or that you have the necessary authorization where required.

ARTICLE 8 - CHANGES TO THIS PRIVACY POLICY

We reserve the right to modify this Privacy Policy to reflect changes to our practices, services, technologies used, or applicable legal requirements.

Changes and clarifications take effect when they are published on our website. When this Privacy Policy is modified, we will update the date indicated at the beginning or end of this document.

We encourage you to review this Privacy Policy periodically to stay informed of any changes.

If our store is acquired by or merged with another company, certain information may be transferred as part of that transaction in accordance with applicable legal requirements.

QUESTIONS AND CONTACT INFORMATION

For any questions regarding the protection of your personal information, or to exercise your privacy rights, including requesting access to or correction of your personal information, withdrawing your consent where applicable, or filing a complaint, please contact our Privacy Officer.

Privacy Officer
Justin Hénault

Microtec Informatique
2085 Saint-Joseph Blvd.
Drummondville, Quebec J2B 1R6
Canada

Telephone: 819-253-9911, ext. 5013
Email: justin.henault@mpinformatique.ca

For general inquiries:
central@microtecinformatique.com